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Get found, get the call, get the next job
Practical guides for home service business owners: ranking for near me searches, winning the job when the phone rings, and bringing customers back.
36 Social Media Post Ideas for Plumbers, Electricians, Cleaners and Other Pros
36 post ideas for plumbers, HVAC techs, electricians, cleaners and other home service pros, plus which networks matter and how often to post.
7 min read
Google Business Profile for Home Service Businesses: Setup and Optimization
Set up a Google Business Profile as a service-area business: hide your address, set service areas, pick categories, list services, set hours and add job photos.
8 min read
Google Local Services Ads vs Regular Google Ads for Home Services
How Google Local Services Ads charge per lead, what the Google Verified badge means now, how bad-lead credits work, and when search ads still make sense.
8 min read
Home Service Website Must-Haves: 14 Things That Turn Visitors Into Calls
The 14 things every plumber, HVAC, electrician or cleaning company website needs to turn visitors into calls, as a checklist you can work through this week.
8 min read
How to Choose a Website Builder for Your Contracting Business
Generic builders, trade platforms, agencies or AI builders: what to check before you pick one, from owning your domain to the real cost over three years.
8 min read
How to Get More Google Reviews for Your Home Service Business
When and how to ask for Google reviews after a job, a review link or QR code on the invoice, a text the next day, what Google forbids, and how to reply.
8 min read
Lead Marketplaces vs. Your Own Website: Renting Leads or Building an Asset
How lead marketplaces like Angi and Thumbtack charge pros, why your own website and Google profile build an asset, and when buying leads still makes sense.
8 min read
Nextdoor for Home Service Businesses: Faves, Recommendations and the Rules
Claim your free Nextdoor Business Page, collect Faves from neighbors, handle "who do you use" posts the right way, and stay inside the self-promotion rules.
7 min read
Seasonal Maintenance Reminders That Bring Customers Back
A trade-by-trade reminder calendar, what to say, when to send, email vs text, consent and opt-out basics, and message templates you can copy.
7 min read
Service Area Pages: How to Build Town Pages That Rank Without Being Spam
How home service businesses build a page for each town they serve: real local content, internal links, structured data, and when not to make a page at all.
7 min read
Time Tracking for Home Service Crews: Jobs, Drive Time and Timesheets
Why to track crew time per job, how to clock in and out, how to handle drive time between jobs, and how weekly timesheets and approvals feed payroll.
7 min read
What a Missed Call Costs Your Home Service Business, and How to Answer More
A simple worksheet to work out what missed calls cost your business, why voicemail often fails, and practical ways to answer more calls while you are on a job.
8 min read
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